ENT530 – PRINCIPLES OF ENTREPRENEURSHIP
About Course
This course, “Principles of Entrepreneurship,” offers a comprehensive introduction to the foundational aspects of launching and managing a successful business. Participants will explore essential topics such as opportunity recognition, business planning, financing, and growth strategies. Through case studies and practical exercises, learners will gain valuable insights into the entrepreneurial mindset and develop the skills necessary to innovate and thrive in the dynamic world of entrepreneurship.
Course Content
Chapter 1 – Entrepreneurship & The Individual Entrepreneur Mindset
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Nature and development of entrepreneurship
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How entrepreneurs think
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Role of entrepreneurship in economic development
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The intention to act entrepreneurially
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Entrepreneur background and characteristics
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Role models and support systems
Chapter 2 – Generating and Exploiting New Entry Strategies
Chapter 3 – Creativity, Innovation and the Business Opportunity
Chapter 4 – Assessing the Entrepreneurship Environment
Chapter 5 – Business Plan
Chapter 6 – Starting a New Venture
Chapter 7 – Financing the New Venture and Beyond
Chapter 8 – Managing Early Growth of the New Venture
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