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Course Content
Introduction to Entrepreneurship: Understanding the Basics
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What is Entrepreneurship?
Characteristics of Successful Entrepreneurs
Types of Entrepreneurship
Basics of Entrepreneurship Quiz
The Entrepreneurial Ecosystem
Business Planning: Crafting a Solid Business Model
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Understanding Business Models
Elements of a Business Model Canvas
Business Model Canvas Evaluation
Creating Value Propositions
Assessing Business Model Viability
Market Research and Analysis: Identifying Opportunities
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Introduction to Market Research
Understanding Customer Needs and Preferences
Competitive Analysis: Assessing the Market Landscape
Market Research Techniques Quiz
Identifying Market Opportunities
Funding and Financing: Securing Resources for Your Startup
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Understanding Startup Capital Requirements
Exploring Different Funding Options
Quiz: Choosing the Right Funding Strategy
Crafting a Compelling Pitch for Investors
Quiz: Financial Projections and Investor Relations
Launching and Scaling: From Concept to Market Entry
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From Idea to Concept: Validating Your Business Idea
Crafting a Business Model: Pathways to Profitability
Building a Minimum Viable Product (MVP): Testing and Iteration
Market Entry Strategies Quiz
Scaling Your Business: Strategies for Growth
“Entrepreneurship Essentials: Launch Your First Business”

This lesson provides an overview of market research, including its importance in identifying business opportunities, different types of market research, and how it can inform your business strategy.

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